WorthOverDoing

Stage 1: Planning & Designing

Define Goals, Define Mission & Purpose, Web Site Outline, Identify Keywords, Market Analysis, Competitive Analysis, Design for Target Audience, Creative Brainstorming, Graphic Design, Logo Development, Define Style & Colors, Plan Navigation Elements, Layout and Imagery

Stage 2: Develop & Build

Create Pages, Hand Code HTML, Develop Global CSS Stylesheet, Add JavaScript, PHP & Other Programming As Needed, Create Web Site Architecture, Global Navigation System, Embed Keywords, Organic Search Strategies, Client Feedback and Testing

Phase 3: Implement & Manage

Setup Domain Name, Setup Email Accounts, Perform all SEO work, Launch Web Site, Backup Files, Test, Customer Support, Google Site map, PPC Campaigns, Article Marketing, Backlink Generation, Social Bookmark Marketing, Updates and Maintenance

Technorati Tags: Amp, Article Marketing, Backup Files, Campaigns, Client Feedback, Competitive Analysis, Domain Email, Email Accounts, Global Navigation System, Google, Graphic Design Logo, Launch, Logo Development, Navigation Elements, Purpose Web, Search Strategies, Setup Domain, Stage 1, Target Audience, Test Customer, Web Site Architecture

Link building is the process of getting as many people as possible to link to your web site. The more incoming links you have the more important your web site is. However, not all links are equal. The best incoming link is a link from a web site with a higher page rank than your web site.

Search engines automatically crawl the Internet and add links or listings to your web site. You can submit your web site to search engines. For example, you can submit your site to Google. Do not submit your site over and over to search engines.

Free links to your web site are often available if you hunt for them. There are usually local directories that will list your web site for free. Your church may have a business directory. The local chamber of commerce should offer a link to your web site. Trade affiliations and professional organizations that you belong to may also offer links. DMOZ.org is the largest web directory in the world and offers free links.

Technorati Tags: Affiliations, Business Directory, Chamber Of Commerce, Dmoz Org, Free Links, Google, Incoming Link, Local Chamber, Page Rank, Professional Organizations, Site Search Engines, Web Directory, Web Site Search

• Internet search is targeted and users are actively engaged,

• There are over 6.4 billion Internet searches per month

• More than 99% of Internet users utilize search

• Approximately 56% utilize search engines at least once a day

• Online spending exceeded $172 billion dollars last year

• 60% of small to med businesses say they would like to use search engine optimization by an expert

• According to a 2005 report, 55% of Internet users use search engines to find information about local firms

• 39% of the Australian population now buys online.

• More than 48% of the Australian population will buy online by 2010

• Internet Marketing helps small businesses find qualified customers

Technorati Tags: Australian Population, Billion Dollars, Consultancy Services, Internet Businesses, Internet Marketing, Internet Search, Internet Searches, Internet Users, Marketing Consultancy, Marketing Internet, Marketing Services, Med, Online Marketing, Search Engine Optimization, Search Engines, Search Optimization, Services Internet, Small Businesses

Social networking sites are the future of Internet marketing. The good news is that the opportunities for laser-targeted advertising are becoming a reality. Want to target 18-24 year old college graduate women who are engaged? Well, you can…in Facebook. The bad news is that, with this added power, comes much added complexity.

The traditional way of paying for clicks and optimizing links etc. for search engine optimization will not work in a world where the users generate the content…and decide amongst themselves what is popular and what is not. Internet marketers will have to become much more savvy to take advantage of this kind of opportunity. More good news is that there is still time to get an early adopter advantage in this space. It’s almost impossible to dislodge that web site that’s 8 or 9 years old from the number one spot in Google (I don’t care what anyone says they can do for thousands of dollars!) search engine listings, but…in this new arena…you could be that “old” site.

Some facts about social networking sites

MySpace had more traffic in 2007 than Google

Already, FaceBook has reached Google traffic levels

YouTube gets twice as much traffic as Google

In a typical month
30% of worldwide Internet users visit MySpace
29% visit FaceBook
35% visit YouTube

It’s not just kids discussing what they’re going to wear to the prom
Over 50% of MySpace users are over 35
Facebook even has 100k users over 64

Technorati Tags: 1 Million, Bad News, College Graduate, Complexity, Facebook, Future Of Internet, Google, Graduate Women, I Don T Care, Internet Marketers, Internet Marketing, Prom, Search Engine Listings, Search Engine Optimization, Social Networking Sites, Targeted Advertising, Thousands Of Dollars, Traffic Levels, Users Visit, Worldwide Internet Users

Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly). It’s fast – you can have a campaign up and running in less than 30 minutes. Getting your site into the search engine listings can take weeks or even many months depending on the competition level. If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing online, and what sales you’ve made. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never even know if anyone sees your ad! It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for? You can test them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimizationefforts. Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser runs into. Google’s rules and tips and tricks to work within them – Google doesn’t make it easy to advertise. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include: Keyword grouping Quality score Ad relevancy Click through rate management Bid pricing And many more… Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign. If you have 10-30 keywords currently, you should most likely be bidding on 1,000-3,000. It’s that big of a difference when you have access to the right tools and strategies. Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only ½ the visitors to your site than you should be. Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind. Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is that they are expensive, and don’t make financial sense for one business owner managing one campaign. Only sending visitors to the home page – There are probably many different types of potential customers for your products and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem. Our services our designed to help you manage your pay per click campaign. Check out or strategy on how to dominate your market to see what we can do to use pay per click advertising to boost your profits today!

Technorati Tags: 30 Minutes, Advertiser, Advertising Campaign, Business Owners, Campaigns, Competition Level, Google, Google Search, Internet Advertising, Metrics, Money Terms, Novice, Pay Per Click Advertising, Pay Per Click Campaign, Phrases, Search Engine Listings, Search Engine Optimization, Search Terms, Tips And Tricks, Unwritten Rules

Internet marketing is carrying out certain activities and do such things that generate sales and/or capture leads from potential customers that are surfing the Internet.

This means getting your website to rank in Google, Yahoo MSN, article directories, blog directories, RSS Feeds, Social Networks, and other search related sites so that it shows up when a potential customer of yours types in a “keyword phrase” that relates to your business.

This is something of a mysterious art these days and is a constantly changing playing field. As each year passes there is a greater need to hire specialists and consultants that work purely in this arena, in order for companies to be able to get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This service is called SEO or search engine optimization , or to arrange for their staff to participate in focused training seminars, or one on one training, to gain the necessary skills to do this work in-house

Internet marketing has grown to include pay per click advertising. Ads that are postioned within the results pages of search engines (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

Technorati Tags: Advertiser, Advertising Ads, Billions Of Dollars, Facebook, Future Of Internet, Generating Sales, Google, Google Search, Keyword Phrase, Marketing Internet Marketing, Mysterious Art, Necessary Skills, Other Search Engines, Pay Per Click, Pay Per Click Advertising, Search Engine Optimization, Search Engine Results, Search Engines, Seo, Social Networking Sites, Social Networks, Training Seminars, Virtual Word, Word Of Mouth, Yahoo Msn

Search engine optimization refers to any efforts that are required to try and get your web site into the top rankings of Google (and others) search engine listing results when someone searches for your “keyword phrases”.

Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful. Even so, there are proven techniques that you can employ to get your site into the top of the listings. We believe in being very transparent about what we’re doing and why we’re doing it, so we’ll show you exactly what we’re doing, and why it helps to skyrocket you right to the top!

Business owners have big challenges when it comes to search engine optimization:

	Often, Google doesn’t even know their site exists (this is VERY common)
	Even if Google does know about their site, it never shows up in search engine listings.
	Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” that the owner would like
	Even if the owner could dictate to Google what keywords to show the site for, most business owners don’t know which words and phrases are the money makers!

All is not gloom and doom however! With a little help, you can start to overcome all of these issues. Check out our plan on How to dominate your market to see what we advise.

Technorati Tags: Business Owners, Challenges, Engine Search, Gloom And Doom, Google, Google Engine, Google Search, Guarantees, Keyword Phrase, Keyword Phrases, Money Makers, Search Engine Listing, Search Engine Listings, Search Engine Optimization, Search Google, Search Optimization, Search Results, Top Business, Traffic

	Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).
	Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.
	Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.
	Do the keyword research
	Brainstorm the core ones with a diverse group “spy” on your competitions’ using tools use other tools to expand the core list
	Group keywords by the conversation type (what is the potential customer looking for?)
	If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house
	Build landing pages on your site for each conversation type
	You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.
	Set up your own blog
	Set up your adwords campaign using the keywords, groupings and landing pages
	Monitor and test…EVERY DAY
	Split test ads every day Adjust bids every day Get rid of non-performing keywords every day
	As soon as a great “money term” is found, start the search engine optimization process for that term
	Market 2-3 articles per week (or even more) Make blog postings on your blog and others’ Answer posts on forums and yahoo answers
	Move great “money terms” to Yahoo and MSN pay per click advertising engines
	Rinse and repeat this process every 90 days!

Technorati Tags: Autoresponders, Conversations, Conversions, Customized Solution, Diverse Group, Dollar Value, Group Keywords, Groupings, Keyword Research, List Group, Phrases, Prospects, Real Estate Agent, Search Engine Optimization, Searcher, Split Test, Spy Tools, Touch With Your Customers, Using Tools, Value Propositions