WorthOverDoing

Online Management, Marketing, and Consultancy Services

internet-marketing-for-local-business

Posts Tagged ‘Campaigns’

What makes a successful websites?

Posted by SEMSEO on July 1st, 2009

Stage 1: Planning & Designing

Define Goals, Define Mission & Purpose, Web Site Outline, Identify Keywords, Market Analysis, Competitive Analysis, Design for Target Audience, Creative Brainstorming, Graphic Design, Logo Development, Define Style & Colors, Plan Navigation Elements, Layout and Imagery

Stage 2: Develop & Build

Create Pages, Hand Code HTML, Develop Global CSS Stylesheet, Add JavaScript, PHP & Other Programming As Needed, Create Web Site Architecture, Global Navigation System, Embed Keywords, Organic Search Strategies, Client Feedback and Testing

Phase 3: Implement & Manage

Setup Domain Name, Setup Email Accounts, Perform all SEO work, Launch Web Site, Backup Files, Test, Customer Support, Google Site map, PPC Campaigns, Article Marketing, Backlink Generation, Social Bookmark Marketing, Updates and Maintenance

tafbutton blue16 What makes a successful websites?

Technorati Tags: , , , , , , , , , , , , , , , , , , , ,

Pay Per Click Advertising (PPC)

Posted by SEMSEO on June 30th, 2009

Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly).

social networking sites 10 Pay Per Click Advertising (PPC) It’s fast – you can have a campaign up and running in less than 30 minutes. Getting your site into the search engine listings can
take weeks or even many months depending on the competition level.
social networking sites 10 Pay Per Click Advertising (PPC) If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine
the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing
online, and what sales you’ve made. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow
pages, you never even know if anyone sees your ad!
social networking sites 10 Pay Per Click Advertising (PPC) It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for?
You can test them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimizationefforts.

Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser runs into.

social networking sites 10 Pay Per Click Advertising (PPC) Google’s rules and tips and tricks to work within them – Google doesn’t make it easy to advertise. There are lots of
unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for
the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include:
social networking sites 14 Pay Per Click Advertising (PPC) Keyword grouping
social networking sites 14 Pay Per Click Advertising (PPC) Quality score
social networking sites 14 Pay Per Click Advertising (PPC) Ad relevancy
social networking sites 14 Pay Per Click Advertising (PPC) Click through rate management
social networking sites 14 Pay Per Click Advertising (PPC) Bid pricing
social networking sites 14 Pay Per Click Advertising (PPC) And many more…
social networking sites 10 Pay Per Click Advertising (PPC) Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign.
If you have 10-30 keywords currently, you should most likely be bidding on 1,000-3,000. It’s that big of a difference when you
have access to the right tools and strategies.
social networking sites 10 Pay Per Click Advertising (PPC) Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most
likely getting only ½ the visitors to your site than you should be.
social networking sites 10 Pay Per Click Advertising (PPC) Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any
sales. Obviously, without this information, you’re flying blind.
social networking sites 10 Pay Per Click Advertising (PPC) Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is
that they are expensive, and don’t make financial sense for one business owner managing one campaign.
social networking sites 10 Pay Per Click Advertising (PPC) Only sending visitors to the home page – There are probably many different types of potential customers for your products
and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them
exactly how you can solve their particular problem.

Our services our designed to help you manage your pay per click campaign. Check out or strategy on how to dominate your market to see what we can do to use pay per click advertising to boost your profits today!

tafbutton blue16 Pay Per Click Advertising (PPC)

Technorati Tags: , , , , , , , , , , , , , , , , , , ,