WorthOverDoing

Overview

We have developed a seminar and training program that covers the basic philosophy of online marketing in the overall marketing mix.

1. The elements of keyword research as the building block of all online marketing decisions
2. The principles of search marketing (SEO,PPC and Social Bookmarking) as generators of quality traffic
3. How search engines view and rank web pages and how to use this knowledge to achieve better search engine optimization results
4. Converting traffic into revenue.
5. Sales Generating Graphic design & copywriting for websites and how this can be used to improve user experience and to improve site conversion rates
6. The principles of social network marketing and an introduction to the world of Social Bookmarking as a growing source of online traffic and a new source of business

The two day Seminars are ideal to train individuals and the marketing staff of businesses wishing to advance their understanding and skills in subjects such as

1. Keyword research (the backbone of most online marketing decisions)
2. Pay per click management
3. Search engine optimization strategies
4. Key phrase enriching content for search engines
5. Landing page development
6. Site conversion best practices
7. Blog writing
8. Other social media engagement tactics

The two-day program is formatted in the following way

Day One

Morning session

Overview of Internet marketing

1. Defining the purpose of internet marketing
3. Assessing your business and how it can be translated into online sales
4. Is your site an online brochure or a sales powerhouse?
5. How you can change the way you see the internet to turbo charge your sales
6. Open discussion and Q & A’s

Break for Lunch

Afternoon Session

The Major Elements of Internet Marketing

SEO (search Engine Optimization) – what is it and why do we need it?

1. On page optimization – There are a quite a few things to be concerned about and the course will quickly identified and correct, any existing issues or ensure that a new site is built correctly from the start!
2. Article Marketing – getting the word out!
3. Link building – The single largest impact you can have on search engine rankings, is explained and a strategy provided
4. Open discussion and Q & A’s

Day 2

Morning session

PPC (Pay Per Click – Search advertising)

1. What is it, what are the benefits, what are the pitfalls
2. How to design a campaign
3. Cost per lead calculations
4. Budgeting and split testing
5. Landing pages and why we use them
6. Open discussion and Q & A’s

Break for Lunch

Afternoon Session

Bringing it all together

1. The power of merging SEO and PPC
2. Social bookmarking, you tube, and other traffic generating tactics
3. Tools and systems to automate processes
4. How to get others to work for you – the art of blogging
5. Wrapping it all up and making it work for you
6. Overview of and free enrolment in the Worthoverdoing members site
7. Open discussion and Q & A’s

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