Posts Tagged ‘Pay Per Click’
What is Internet Marketing
Internet marketing is carrying out certain activities and do such things that generate sales and/or capture leads from potential customers that are surfing the Internet.
This means getting your website to rank in Google, Yahoo MSN, article directories, blog directories, RSS Feeds, Social Networks, and other search related sites so that it shows up when a potential customer of yours types in a “keyword phrase” that relates to your business.
This is something of a mysterious art these days and is a constantly changing playing field. As each year passes there is a greater need to hire specialists and consultants that work purely in this arena, in order for companies to be able to get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This service is called SEO or search engine optimization , or to arrange for their staff to participate in focused training seminars, or one on one training, to gain the necessary skills to do this work in-house
Internet marketing has grown to include pay per click advertising. Ads that are postioned within the results pages of search engines (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.
The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!
