WorthOverDoing

It’s not easy finding someone to create images for you or your family when there are so many potential options. On your search for a photographer in seattle you might want to consider some of the following factors… Does their work seem professional? Have they shot the type of images that you desire? Do they have their own studio or are they talented in finding venues that stimulate the imagination and bring out the qualities you would most like to show to your viewers?

Because there are so many people out there that call themselves “photographers” it can be extremely overwhelming figuring out who is the best for the job… Generally it is a good idea to obtain personal recommendations from friends and family members if possible and always make sure to have a nice long phone conversation with the service provider before committing to them. The same rules would apply if you were to search for a seattle real estate agent or a plastic surgeon to make sure you don’t receive awful plastic surgery! It’s a good idea to feel the photographer out and make sure they have a passion for their job… In addition try to see if they are specialized and lean towards a professional that has a large portfolio of work that you would like to imitate.

The type of gear used can also be important so figure out if they typically shoot with film or digital and inquire as to how they distribute prints/cd’s… Do you have to pay for each print or are they willing to burn you a cd and let you obtain your own prints after the shoot? Are they going to charge on an hourly basis or per concept/look or do they have some other sort of fee system and schedule? Some people are willing to trade in order to enhance their portfolios so you might luck out…

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	Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).
	Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.
	Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.
	Do the keyword research
	Brainstorm the core ones with a diverse group “spy” on your competitions’ using tools use other tools to expand the core list
	Group keywords by the conversation type (what is the potential customer looking for?)
	If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house
	Build landing pages on your site for each conversation type
	You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.
	Set up your own blog
	Set up your adwords campaign using the keywords, groupings and landing pages
	Monitor and test…EVERY DAY
	Split test ads every day Adjust bids every day Get rid of non-performing keywords every day
	As soon as a great “money term” is found, start the search engine optimization process for that term
	Market 2-3 articles per week (or even more) Make blog postings on your blog and others’ Answer posts on forums and yahoo answers
	Move great “money terms” to Yahoo and MSN pay per click advertising engines
	Rinse and repeat this process every 90 days!

Technorati Tags: Autoresponders, Conversations, Conversions, Customized Solution, Diverse Group, Dollar Value, Group Keywords, Groupings, Keyword Research, List Group, Phrases, Prospects, Real Estate Agent, Search Engine Optimization, Searcher, Split Test, Spy Tools, Touch With Your Customers, Using Tools, Value Propositions