WorthOverDoing

One of the most important steps in SEO is to get high quality inbound links to your website from related websites, in order to have a high search ranking with Google and all other major search engines, including AltaVista, Bing and Yahoo. In fact, this can also be one of the most time-consuming steps in the process.

It takes a considerable amount of research and analysis to find out what other high ranking websites are out there, which are more-or-less built around the same keywords that are used on your site and which attract a large amount of traffic. It also requires much hard work and due diligence from you to contact each of the webmasters and building the framework for a good partnership with them.

Expect that it will take a considerable amount of time to raise enough inbound links for major search engines to consider your site as an authority site. A lot of skill and techniques are required in the process. The time and experience involved is a major reason that search engine optimization is a highly paid profession.

All major search engine rankings are based on the number of inbound links your website has. In fact, according to Google’s formula for ranking pages, the link popularity of a page is one of the biggest factors in calculating a page,Aeos rank. This is also applicable with all of the major top search engines.

In order to make money on your online marketing, you must have high quality keyword success to raise your page rank, thus getting a higher position in search results. If your page occupies a top position in search results, more people will click on your links, giving you more potential clients.

The IncreaseSearchEngineRankings.com Team has been marketing online since 1995, and currently offers a complimentary ecourse to subscribers at their site: http://IncreaseSearchEngineRankings.com You will get great tools and sources from this $67-value email course, which teaches you to increase Search engine rank for your web site.

Technorati Tags: Altavista, Amount Of Time, Due Diligence, Ecourse, Google, Great Tools, Inbound Links, Link Popularity, Major Search Engines, Page Rank, Profession, Ra, Search Engine Optimization, Search Engine Rankings, Search Google, Search Optimization, Search People, Search Ranking, Seo, Top Search Engines

Overview

We have developed a seminar and training program that covers the basic philosophy of online marketing in the overall marketing mix.

1. The elements of keyword research as the building block of all online marketing decisions
2. The principles of search marketing (SEO,PPC and Social Bookmarking) as generators of quality traffic
3. How search engines view and rank web pages and how to use this knowledge to achieve better search engine optimization results
4. Converting traffic into revenue.
5. Sales Generating Graphic design & copywriting for websites and how this can be used to improve user experience and to improve site conversion rates
6. The principles of social network marketing and an introduction to the world of Social Bookmarking as a growing source of online traffic and a new source of business

The two day Seminars are ideal to train individuals and the marketing staff of businesses wishing to advance their understanding and skills in subjects such as

1. Keyword research (the backbone of most online marketing decisions)
2. Pay per click management
3. Search engine optimization strategies
4. Key phrase enriching content for search engines
5. Landing page development
6. Site conversion best practices
7. Blog writing
8. Other social media engagement tactics

The two-day program is formatted in the following way

Day One

Morning session

Overview of Internet marketing

1. Defining the purpose of internet marketing
3. Assessing your business and how it can be translated into online sales
4. Is your site an online brochure or a sales powerhouse?
5. How you can change the way you see the internet to turbo charge your sales
6. Open discussion and Q & A’s

Break for Lunch

Afternoon Session

The Major Elements of Internet Marketing

SEO (search Engine Optimization) – what is it and why do we need it?

1. On page optimization – There are a quite a few things to be concerned about and the course will quickly identified and correct, any existing issues or ensure that a new site is built correctly from the start!
2. Article Marketing – getting the word out!
3. Link building – The single largest impact you can have on search engine rankings, is explained and a strategy provided
4. Open discussion and Q & A’s

Day 2

Morning session

PPC (Pay Per Click – Search advertising)

1. What is it, what are the benefits, what are the pitfalls
2. How to design a campaign
3. Cost per lead calculations
4. Budgeting and split testing
5. Landing pages and why we use them
6. Open discussion and Q & A’s

Break for Lunch

Afternoon Session

Bringing it all together

1. The power of merging SEO and PPC
2. Social bookmarking, you tube, and other traffic generating tactics
3. Tools and systems to automate processes
4. How to get others to work for you – the art of blogging
5. Wrapping it all up and making it work for you
6. Overview of and free enrolment in the Worthoverdoing members site
7. Open discussion and Q & A’s

Technorati Tags: Afternoon Session, Conversion Rates, Copywriting, Internet Marketing Seo, Management Search, Marketing Decisions, Marketing Mix, Morning Session, Network Marketing, Optimization Results, Optimization Strategies, Page Optimization, Powerhouse, Purpose Of Internet, Quality Traffic, Rank Web, Search Engine Optimization, Search Engines, Seminar Schedule, Session Overview, Social Bookmarking, Turbo Charge

• Internet search is targeted and users are actively engaged,

• There are over 6.4 billion Internet searches per month

• More than 99% of Internet users utilize search

• Approximately 56% utilize search engines at least once a day

• Online spending exceeded $172 billion dollars last year

• 60% of small to med businesses say they would like to use search engine optimization by an expert

• According to a 2005 report, 55% of Internet users use search engines to find information about local firms

• 39% of the Australian population now buys online.

• More than 48% of the Australian population will buy online by 2010

• Internet Marketing helps small businesses find qualified customers

Technorati Tags: Australian Population, Billion Dollars, Consultancy Services, Internet Businesses, Internet Marketing, Internet Search, Internet Searches, Internet Users, Marketing Consultancy, Marketing Internet, Marketing Services, Med, Online Marketing, Search Engine Optimization, Search Engines, Search Optimization, Services Internet, Small Businesses

Social networking sites are the future of Internet marketing. The good news is that the opportunities for laser-targeted advertising are becoming a reality. Want to target 18-24 year old college graduate women who are engaged? Well, you can…in Facebook. The bad news is that, with this added power, comes much added complexity.

The traditional way of paying for clicks and optimizing links etc. for search engine optimization will not work in a world where the users generate the content…and decide amongst themselves what is popular and what is not. Internet marketers will have to become much more savvy to take advantage of this kind of opportunity. More good news is that there is still time to get an early adopter advantage in this space. It’s almost impossible to dislodge that web site that’s 8 or 9 years old from the number one spot in Google (I don’t care what anyone says they can do for thousands of dollars!) search engine listings, but…in this new arena…you could be that “old” site.

Some facts about social networking sites

MySpace had more traffic in 2007 than Google

Already, FaceBook has reached Google traffic levels

YouTube gets twice as much traffic as Google

In a typical month
30% of worldwide Internet users visit MySpace
29% visit FaceBook
35% visit YouTube

It’s not just kids discussing what they’re going to wear to the prom
Over 50% of MySpace users are over 35
Facebook even has 100k users over 64

Technorati Tags: 1 Million, Bad News, College Graduate, Complexity, Facebook, Future Of Internet, Google, Graduate Women, I Don T Care, Internet Marketers, Internet Marketing, Prom, Search Engine Listings, Search Engine Optimization, Social Networking Sites, Targeted Advertising, Thousands Of Dollars, Traffic Levels, Users Visit, Worldwide Internet Users

Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. Pay per click advertising can be a VERY profitable way to increase sales and leads (if done correctly). It’s fast – you can have a campaign up and running in less than 30 minutes. Getting your site into the search engine listings can take weeks or even many months depending on the competition level. If you understand how to manage a pay per click campaign, you can have immediate feedback and metrics to determine the return on your investment. You can see exactly how much money you’re spending, what your potential customers are doing online, and what sales you’ve made. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never even know if anyone sees your ad! It can tell you what the money terms are! How do you even know what search terms you want to optimize your site for? You can test them quickly and easily with a pay per click campaign, and then apply that knowledge to your search engine optimizationefforts. Pay per click advertising needs to be a part of every business owners’ Internet advertising campaign. Unfortunately, managing even a small pay per click campaign can be complex and require very specialized knowledge and experience. There are several problems that the novice advertiser runs into. Google’s rules and tips and tricks to work within them – Google doesn’t make it easy to advertise. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include: Keyword grouping Quality score Ad relevancy Click through rate management Bid pricing And many more… Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign. If you have 10-30 keywords currently, you should most likely be bidding on 1,000-3,000. It’s that big of a difference when you have access to the right tools and strategies. Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only ½ the visitors to your site than you should be. Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind. Tools – There are several very important tools in the market to help create and manage pay per click campaigns. The problem is that they are expensive, and don’t make financial sense for one business owner managing one campaign. Only sending visitors to the home page – There are probably many different types of potential customers for your products and services. Sending them all to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem. Our services our designed to help you manage your pay per click campaign. Check out or strategy on how to dominate your market to see what we can do to use pay per click advertising to boost your profits today!

Technorati Tags: 30 Minutes, Advertiser, Advertising Campaign, Business Owners, Campaigns, Competition Level, Google, Google Search, Internet Advertising, Metrics, Money Terms, Novice, Pay Per Click Advertising, Pay Per Click Campaign, Phrases, Search Engine Listings, Search Engine Optimization, Search Terms, Tips And Tricks, Unwritten Rules

Internet marketing is carrying out certain activities and do such things that generate sales and/or capture leads from potential customers that are surfing the Internet.

This means getting your website to rank in Google, Yahoo MSN, article directories, blog directories, RSS Feeds, Social Networks, and other search related sites so that it shows up when a potential customer of yours types in a “keyword phrase” that relates to your business.

This is something of a mysterious art these days and is a constantly changing playing field. As each year passes there is a greater need to hire specialists and consultants that work purely in this arena, in order for companies to be able to get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This service is called SEO or search engine optimization , or to arrange for their staff to participate in focused training seminars, or one on one training, to gain the necessary skills to do this work in-house

Internet marketing has grown to include pay per click advertising. Ads that are postioned within the results pages of search engines (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

Technorati Tags: Advertiser, Advertising Ads, Billions Of Dollars, Facebook, Future Of Internet, Generating Sales, Google, Google Search, Keyword Phrase, Marketing Internet Marketing, Mysterious Art, Necessary Skills, Other Search Engines, Pay Per Click, Pay Per Click Advertising, Search Engine Optimization, Search Engine Results, Search Engines, Seo, Social Networking Sites, Social Networks, Training Seminars, Virtual Word, Word Of Mouth, Yahoo Msn

Search engine optimization refers to any efforts that are required to try and get your web site into the top rankings of Google (and others) search engine listing results when someone searches for your “keyword phrases”.

Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful. Even so, there are proven techniques that you can employ to get your site into the top of the listings. We believe in being very transparent about what we’re doing and why we’re doing it, so we’ll show you exactly what we’re doing, and why it helps to skyrocket you right to the top!

Business owners have big challenges when it comes to search engine optimization:

	Often, Google doesn’t even know their site exists (this is VERY common)
	Even if Google does know about their site, it never shows up in search engine listings.
	Even if their site does show up in some kind of search, it’s hardly ever the “keyword phrase” that the owner would like
	Even if the owner could dictate to Google what keywords to show the site for, most business owners don’t know which words and phrases are the money makers!

All is not gloom and doom however! With a little help, you can start to overcome all of these issues. Check out our plan on How to dominate your market to see what we advise.

Technorati Tags: Business Owners, Challenges, Engine Search, Gloom And Doom, Google, Google Engine, Google Search, Guarantees, Keyword Phrase, Keyword Phrases, Money Makers, Search Engine Listing, Search Engine Listings, Search Engine Optimization, Search Google, Search Optimization, Search Results, Top Business, Traffic

	Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).
	Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.
	Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.
	Do the keyword research
	Brainstorm the core ones with a diverse group “spy” on your competitions’ using tools use other tools to expand the core list
	Group keywords by the conversation type (what is the potential customer looking for?)
	If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house
	Build landing pages on your site for each conversation type
	You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.
	Set up your own blog
	Set up your adwords campaign using the keywords, groupings and landing pages
	Monitor and test…EVERY DAY
	Split test ads every day Adjust bids every day Get rid of non-performing keywords every day
	As soon as a great “money term” is found, start the search engine optimization process for that term
	Market 2-3 articles per week (or even more) Make blog postings on your blog and others’ Answer posts on forums and yahoo answers
	Move great “money terms” to Yahoo and MSN pay per click advertising engines
	Rinse and repeat this process every 90 days!

Technorati Tags: Autoresponders, Conversations, Conversions, Customized Solution, Diverse Group, Dollar Value, Group Keywords, Groupings, Keyword Research, List Group, Phrases, Prospects, Real Estate Agent, Search Engine Optimization, Searcher, Split Test, Spy Tools, Touch With Your Customers, Using Tools, Value Propositions