WorthOverDoing

Many people believe that a well designed website is all you need for the site to be profitable. This couldn’t be further from the truth. While a well designed site is important, making sure that site appears on search engines and other places throughout the internet is more important.

This article has been written for that reason and offers some web marketing help. The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Everyone is annoyed when font is hard to read because it is too small.

This is especially important for some target markets where the readers may be older. A highly recommended piece of Rockford web design help is to make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle.

Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease. If your site doesn’t load quickly, you will lose visitors. Web browsing customers will give up on a site if it takes longer than 15 minutes to load.

To avoid long load times make sure you use the best resources available to your website. Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that. The best idea is to get in touch with an internet marketing consultant who can offer the best advice on making a website successful.

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Overview

We have developed a seminar and training program that covers the basic philosophy of online marketing in the overall marketing mix.

1. The elements of keyword research as the building block of all online marketing decisions
2. The principles of search marketing (SEO,PPC and Social Bookmarking) as generators of quality traffic
3. How search engines view and rank web pages and how to use this knowledge to achieve better search engine optimization results
4. Converting traffic into revenue.
5. Sales Generating Graphic design & copywriting for websites and how this can be used to improve user experience and to improve site conversion rates
6. The principles of social network marketing and an introduction to the world of Social Bookmarking as a growing source of online traffic and a new source of business

The two day Seminars are ideal to train individuals and the marketing staff of businesses wishing to advance their understanding and skills in subjects such as

1. Keyword research (the backbone of most online marketing decisions)
2. Pay per click management
3. Search engine optimization strategies
4. Key phrase enriching content for search engines
5. Landing page development
6. Site conversion best practices
7. Blog writing
8. Other social media engagement tactics

The two-day program is formatted in the following way

Day One

Morning session

Overview of Internet marketing

1. Defining the purpose of internet marketing
3. Assessing your business and how it can be translated into online sales
4. Is your site an online brochure or a sales powerhouse?
5. How you can change the way you see the internet to turbo charge your sales
6. Open discussion and Q & A’s

Break for Lunch

Afternoon Session

The Major Elements of Internet Marketing

SEO (search Engine Optimization) – what is it and why do we need it?

1. On page optimization – There are a quite a few things to be concerned about and the course will quickly identified and correct, any existing issues or ensure that a new site is built correctly from the start!
2. Article Marketing – getting the word out!
3. Link building – The single largest impact you can have on search engine rankings, is explained and a strategy provided
4. Open discussion and Q & A’s

Day 2

Morning session

PPC (Pay Per Click – Search advertising)

1. What is it, what are the benefits, what are the pitfalls
2. How to design a campaign
3. Cost per lead calculations
4. Budgeting and split testing
5. Landing pages and why we use them
6. Open discussion and Q & A’s

Break for Lunch

Afternoon Session

Bringing it all together

1. The power of merging SEO and PPC
2. Social bookmarking, you tube, and other traffic generating tactics
3. Tools and systems to automate processes
4. How to get others to work for you – the art of blogging
5. Wrapping it all up and making it work for you
6. Overview of and free enrolment in the Worthoverdoing members site
7. Open discussion and Q & A’s

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• Internet search is targeted and users are actively engaged,

• There are over 6.4 billion Internet searches per month

• More than 99% of Internet users utilize search

• Approximately 56% utilize search engines at least once a day

• Online spending exceeded $172 billion dollars last year

• 60% of small to med businesses say they would like to use search engine optimization by an expert

• According to a 2005 report, 55% of Internet users use search engines to find information about local firms

• 39% of the Australian population now buys online.

• More than 48% of the Australian population will buy online by 2010

• Internet Marketing helps small businesses find qualified customers

Technorati Tags: Australian Population, Billion Dollars, Consultancy Services, Internet Businesses, Internet Marketing, Internet Search, Internet Searches, Internet Users, Marketing Consultancy, Marketing Internet, Marketing Services, Med, Online Marketing, Search Engine Optimization, Search Engines, Search Optimization, Services Internet, Small Businesses

Internet marketing is carrying out certain activities and do such things that generate sales and/or capture leads from potential customers that are surfing the Internet.

This means getting your website to rank in Google, Yahoo MSN, article directories, blog directories, RSS Feeds, Social Networks, and other search related sites so that it shows up when a potential customer of yours types in a “keyword phrase” that relates to your business.

This is something of a mysterious art these days and is a constantly changing playing field. As each year passes there is a greater need to hire specialists and consultants that work purely in this arena, in order for companies to be able to get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This service is called SEO or search engine optimization , or to arrange for their staff to participate in focused training seminars, or one on one training, to gain the necessary skills to do this work in-house

Internet marketing has grown to include pay per click advertising. Ads that are postioned within the results pages of search engines (when you do a Google search, they show up on the right hand side of the page) that are written by advertisers to be triggered when certain keywords or phrases are searched on. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

The future of Internet marketing will be the social networking sites like Facebook. Here, the most efficient advertising will be “viral” and more “virtual word of mouth”. This is much more complex than search engine optimization and pay per click advertising, but has the potential to be much more profitable!

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